Following the development, the brand has been named the club partner of Odisha FC for the ongoing season. The club used its social media networks to convey its cooperation, with the caption, “#OdishaFC & BigFM: Amplifying the Warrior sound.”
Big FM, which is the nation’s second-largest private radio station, began broadcasting in 2006 and currently reaches nearly all of the country’s radio listeners. Big FM is a division of Reliance Broadcast Ltd., with 58 stations throughout the country taking care of about 1.9K towns and 1.2 lakh villages.
The Kalinga Warriors are currently sixth on the standings courtesy of four points from three games, which include a win, draw, and loss. The Odisha-based club will next take on Kerala Blasters FC on October 27.