The Gurgaon-based healthcare unicorn, Pristyn Care has announced a collaboration with Disney+ Hotstar as the associate sponsor for the Indian Premier League (IPL) 2022.
Pristyn Care is a new age healthcare company that focuses on simplifying a patient’s and his or her attendant’s entire surgery journey by providing care and assistance at every step.
The company ensures that the patient’s experience from finding the right doctor to booking an appointment at the clinic, receiving a detailed diagnosis, scheduling tests at a diagnostic centre, completing insurance paperwork, commuting from home to the hospital and back on the day of the surgery, admission-discharge processes at the hospital, and follow-up consultation after the surgery is hassle-free and caring.
Pristyn Care’s surgeries are performed using the most advanced medical technology and equipment, all of which is owned entirely by the company. Patients are treated by some of the country’s best super specialist surgeons, who have an average of 8-10 years of experience.
Co-Founder, Harsimarbir Singh, said, “We are very pleased to announce our partnership with Disney+Hotstar and proudly acknowledge their outstanding track record of delivering high-quality content through gripping presentations. With the IPL becoming bigger and better this year, we look forward to yet another fruitful season of IPL on Disney+ Hotstar this year. Pristyn Care is bridging the colossal gap in the surgical healthcare space by offering high-end solutions close to patients’ residences, thereby helping them with the care that is truly closer to home.”
Gagan Arora, Head of Brand and Marketing said, “Pristyn Care is reimagining healthcare delivery in India. IPL and our partnership with Disney+Hotstar as Associate Sponsors is the right platform to build awareness and visibility for Pristyn Care in the key markets. Indians love their Cricket and IPL is the most sought-after cricket league. The addition of two teams and 74 matches have made IPL bigger and better. An IPL fever would grip the entire nation for the 2 months of the IPL. We are sure that a partnership with Disney+ Hotstar would enable us to expand our reach and serve more of our audiences. We partnered with Disney+ Hotstar on live cricket across IPL and the T20 WC last year and have seen great results.”
The Indian marquee T20 competition, which is the most valuable cricket league in the world and one of the top three leagues in all sports, is streamed live by Disney+ Hotstar. Along with Pristyn Care, the network has also roped in other multiple sponsors for the upcoming edition of IPL which begins on March 26.
The first game of IPL 2022 will be played between Kolkata Knight Riders (KKR) and Chennai Super Kings (CSK).