The National Basketball Team (NBA) team, Indiana Pacers have signed a partnership with the American tech startup, Spokenote.
Following the deal, Spokenote has been named the official jersey patch partner of the Pacers.
We are excited to announce a first-of-its-kind jersey patch partnership with Fishers-based Spokenote.
— Indiana Pacers (@Pacers) January 3, 2024
We are the first major professional sports franchise in the United States to debut a QR code-like patch, a Spokenote code that will give fans access to unique content.
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The Pacers are the first major professional sports team in the US to debut a Spokenote code, like a QR code, on their regular season and postseason jerseys. This innovative relationship will provide fans with exclusive access to never-before-seen Pacers content.
Through the collaboration, one of the most promising software companies in Indiana and the Pacers club will be working together and providing the team with innovative, new ideas for enhancing the fan experience.
Todd Taylor, President and Chief Commercial Officer for Pacers Sports & Entertainment, said, “We are thrilled to have Spokenote as our jersey patch partner, and their innovative product will allow us to engage our fans in many new and different ways. We are extremely proud to assist a local startup on its journey to becoming a widely known consumer brand.”
John Wechsler, Spokenote CEO and Founder, stated, “Spokenote is thrilled to join the Pacers, one of basketball’s hottest and most exciting young teams, as their new jersey patch partner, and we look forward to working alongside them to identify new ways to engage fans at Gainbridge Fieldhouse and beyond.”
With the use of Spokenote technology, users may connect films with certain codes. People may link their digital words and memories to a real Spokenote sticker, each with its digital landing page, by using this QR codeplus. Spokenote stickers have helped consumers all throughout the country improve their connections, including house deliveries, thank-you notes, and greeting cards. A wide range of organisations have also employed Spokenote technology to engage their customers and stakeholders.