The most iconic cricketing match for fans, India vs Pakistan from the ICC Women’s T20 World Cup 2023 has gathered a massive 28 million on Star Sports Network. The match, according to the broadcaster, had the second-highest women’s T20 rating ever.
The first Test of the Border-Gavaskar Trophy 2023 between India and Australia and India’s opening game against Pakistan in the ICC Women’s T20 World Cup both shattered records, according to official broadcaster Star Sports.
A total of 28 million people watched India vs Pakistan game at the ICC Women’s T20 World Cup on February 12. With 7.3 million AMAs, this match, which served as the opening act for India’s Women’s T20 World Cup campaign, was the second most watched women’s T20 after the India-Australia Finals from the ICC Women’s T20 World Cup 2020. Also, it revealed a startling 91% spike in AMAs from India’s opening match versus Australia in the 2020 ICC Women’s T20 World Cup.
Also, the first test of the ongoing Border-Gavaskar trophy between Australia and India attracted a strong audience, placing it among the top three most-viewed bilateral test matches over the previous five years (since 2018). With 5.5 million AMAs, the first test between India and Australia finished only below the first two games of India vs England’s four-match series in 2021, one of which was a day-night game.
Sanjog Gupta, Head – Sports, Disney Star, said, “Cricket viewership on TV continues to deliver impressive figures. The recent results are a strong testament to Star Sports’ brand of storytelling expressed through its compelling marketing campaigns and riveting programming which has fuelled the stature of the events. Building the Border-Gavaskar Trophy as an unmissable contest between the top test teams in the world with the added context of a place in the World Test Championship final on the line, fuelled appeal for the series.
“The Women’s World T20 is the culmination of a year-long campaign to promote Women’s Cricket and drive support for Team India. We are overjoyed that our continued focus on the women’s game, which included high decibel campaigns and increased supply of content, is delivering strong results, and fuelling growth of the game. These results also strengthen our belief that Star Sports continues to be the most loved brand and platform for fans to engage with marquee cricket properties.”