The digital platform IMG Arena has collaborated with the Ladies Professional Golf Association (LPGA). In this agreement, the content creating firm has acquired the official sports betting data and live streaming distribution rights to the LPGA tour.
This global tour includes 30+ tournaments each year, five major championships and flagship events across North America, Europe, Australia and Asia. IMG Arena’s Golf Event Centre would showcase live streams and interactive course visualizations from the elite competitive tour. Adding to this, a comprehensive range of real-time, shot-by-shot data and markets will also be delivered by the pioneering centre of the sports betting firm. This partnership-led new immersive presentation of the data-led content from the LPGA Tour will also be supported by initial partners of the tour like bet365, BoyleSports and Tipsport.
On this significant agreement, Max Wright, the SVP Commercial of IMG ARENA, said, “We are delighted to partner with the LPGA and boost the Golf Event Centre with another elite sports competition. Bringing women’s golf to the Event Centre has long been an ambition of IMG ARENA. The LPGA Tour features some of the most talented athletes in the world and weekly tournaments of the finest quality, which will deliver a vast and compelling range of data-led sports betting content for operators and their players.”
Brian Carroll, the SVP Global Media Distribution of LPGA commented on the partnership and said, “IMG ARENA is the undoubted leader in producing golf sports betting content, through its game-changing Event Centre. With the full LPGA Tour covered, this is a significant commercial partnership that helps grow the game with thrilling content reaching new audiences and driving fan engagement around the world.”
IMG Arena is a subsidiary brand of the International Management Group (IMG), which is a global leader in sports and talent management based in New York City. The digital giant has also grabbed some notable clients in the past which includes ATP, UFC, PGA Tour, European Tour, EuroLeague, etc.