IMG Arena lands a long-term deal with LBA

IMG Arena has secured the worldwide betting rights for the next five years with Lega Società di Pallacanestro Serie A (LBA). The sports betting service will have rights to all LBA events, including the Supercoppa.

In addition to this, IMG Arena will also become the official partner for the LBA’s fast path data, allowing it to boost commercial opportunities with sports book partners while ensuring the integrity of the proprietary, licensed data and its distribution.

Freddie Longe, Executive Vice President and Managing Director of IMG Arena, said, “We are delighted to start our alliance with the LBA. Basketball has a broad geographical following that makes it one of the world’s most popular sports.  We are committed to investing in elite leagues like the LBA as part of our promise to provide the highest quality content for our sportsbook customers.”

Umberto Gandini, President of LBA, said, “We take great pleasure in announcing the new partnership with IMG Arena, who have a proven reputation of working with federations and leagues to both develop and protect sports via their innovative products and solutions. We understand the benefits of a long-term relationship, and in IMG Arena, we have found a partner to help grow and future-proof our sport.”

IMG Arena works with more than 460 leading sportsbook operators worldwide, providing top services such as 24/7 live streaming and on-demand virtual sports products. In 2019, more than 175 million hours of IMG Arena content was watched by 56 million unique viewers around the globe. IMG Arena’s clients include the ATP, UFC, the PGA TOUR, European Tour, the FA Cup, and Serie A.

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