The Major League Soccer (MLS) club, Houston Dynamo FC have announced a new partnership with the UK-based sports partnership company, Eleven Sports Media.
Together, both parties have launched a revolutionary platform that is driven by community connections and aims to expand local companies in the Bayou City.
The strategy, which has proven successful in the Premier League (PL), MLS, and most recently the National Football League (NFL), provides small and medium-sized businesses with unparalleled opportunities to capitalise on the association and cultivate connections with a globally renowned team.
Furthermore, Eleven’s StatTV and StadiumTV fan engagement technologies are embedded across Shell Energy Stadium as part of the exclusive package that associate partners receive from the collaboration. Other benefits include brand exposure and activation services. Along with this, the media group aims to establish valuable alliances with one of the most illustrious MLS teams in order to efficiently support the growth and promotion of small businesses.
Jessica O’Neill, Chief Operating Officer, Houston Dynamo FC, said, “We are excited to work closely with Eleven Sports Media to launch our Associate Partner Program. Small and medium-sized businesses are integral to the lifeblood of Houston. This partnership creates a program that deepens our ties with these businesses and the local community. Our team will continue to prioritize these efforts alongside Eleven Sports Media as we build on the momentum we’ve seen in 2023.”
Eleven will also host the Professional Lunch and Learn series and serve as a supporting sponsor of Houston Dynamo and Dash Charities’ ‘Futbolito in the City’ project as part of Eleven Sports Media’s commitment to development and community investment. Futbolio in the City offers free soccer programmes all year long to children ages six to 14 and their families in strategic parts of the greater Houston area. This gives them access to the sport and the chance to learn new abilities.
Additionally, a unique opportunity to learn about the business of sports and the various other careers available in the sports industry is offered to local high school students through Houston Dynamo and Dash Lunch & Learn sessions.
Jordan Wilson, Commercial Director of Eleven Sports Media, said, “When we started speaking to the team, it was clear they had a real focus on wanting to create better opportunities in and around Houston for local businesses to leverage an association with Dynamo. We are perfectly placed to do that and it’s the foundation for a great partnership. We are delighted to also announce that we will be attaching our brand to both valuable community initiatives with Houston Dynamo. We can’t wait to see local youth and students develop their skills on the field and academically.
“Eleven Sports Media is all about a delivering a value-led solution that is built purely for small to medium size businesses, that really focuses on their growth. In partnering with the Houston Dynamo, we have a club with a rich history on the pitch, and off it match our vision for investment and growth in the local community. Houston is a city that is passionate about its sports and so it’s the perfect partnership for the local business community to see the benefit of their brands being seen and felt, in and around Shell Energy Stadium on game day.”