Himalaya Wellness reveals #TakeMySPOT campaign in association with RCB for WPL 2024

The campaign retained its innovative use of the "spot" concept with a series of ad films illustrating playful interactions between Danish and RCB superstars.

The leading beauty and wellness brand, Himalaya Wellness has revealed the continuation of the #TakeMySPOT campaign for the 2024 season, following a partnership renewal with the Women’s Premier League (WPL) team, Royal Challengers Bangalore (RCB).

With the #TakeMySPOT campaign this year, the emphasis is now on recognising RCB players’ deserved spots and accomplishments on the pitch. Himalaya recognises through this lighthearted commercial that although no one can take these rightfully earned spots, the Himalaya Dark Spot Clearing Turmeric Face Wash and Face Care Range can help with unpleasant spots on the face.

The turmeric face care series leverages the power of organically derived turmeric obtained through the time-tested Ayurvedic process known as Svarasa.

In keeping with the #TakeMySPOT initiative, Himalaya is setting a new precedent by collaborating with the GoEqual Premier League to honour women’s legitimate place in the game of football. This exciting partnership aims to level the playing field by shattering gender preconceptions. Himalaya strives to provide any woman who aspires to play football the much-needed spot by supporting grassroots football programmes and collaborating with nearby communities, educational institutions, and professional clubs.

The campaign, which unfolded in two phases, cleverly utilised the concept of “spot” with a fun twist. The teaser phase, which began during the first RCB match, featured players wearing #TakeMySPOT on their caps, leaving viewers intrigued and initiating social conversations. A video showcasing RCB star cricketers Smriti Mandhana, Richa Ghosh, and Shreyanka Patil, as well as content creator Danish Sait, who brought a layer of humour to the video with his witty take on the “spot” subject, left viewers guessing. This effectively magnified the campaign’s message, causing the teaser hashtag #TakeMySpot to trend number one on Twitter during RCB’s first match.

The brand’s association was made public on February 29, with a change in the RCB players’ cap advertising. The riddle ultimately being solved sparked enthusiasm among RCB fans, causing it to trend on Twitter again at the top spot.

To increase excitement, the brand implemented a 360-degree campaign that included radio, social media, outdoor advertising, and YouTube.

Rajesh Krishnamurthy, Business Director, Himalaya Wellness Company, commented, “The success of our partnership with the Women’s Premier League in 2023 inspired us to continue our association in this year’s edition. Along with the cricketers, we’re thrilled to bring the excitement of Danish Sait’s collaboration to the #TakeMySPOT campaign, adding a layer of humour and intrigue as we tackle the topic of stubborn spots with our new Himalaya Dark Spot Clearing Turmeric Face Wash and Face Care Range.

Ragini Hariharan, Marketing Director of Personal Care & Hygiene at Himalaya, said, “We’re thrilled to see the incredible response to the #TakeMySPOT campaign teaser, which trended at Number 1 on Twitter on day 1 of RCB’s match and also with the reveal trending at no1 on 29th of February! We’re confident that this year’s partnership, much like last year, will not only generate excitement around the product, but also continue to solidify our connection with the women’s T20 league audience. We’re proud to introduce this face wash and face care range, formulated using a unique cold-pressed extraction technology called Svarasa that preserves the essential components of turmeric. This research-backed formula empowers our consumers to tackle dark spots and achieve healthy, radiant skin.”

Rajesh Menon, Vice President and Head of Royal Challengers Bangalore, said, “We are glad to extend our partnership with Himalaya as we get into the second season. Both the brands share the same core values of inclusivity and diversity and care for the causes that matters to impact the society positively.”

Gayatri Kabilan, Category Manager – Face Wash, said, “This innovation marks Himalaya’s greater initiative towards tackling the growing problem of dark spots caused by sun exposure, acne scars, and previously overlooked concerns. While overcoming spots, we’ve also taken steps to care for the environment as the face wash comes in a fully recyclable and environmentally conscious tube.”

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