The T1 bicycle brand in India, Hercules has signed a deal with the Indian cricketer Rishabh Pant. The wicket-keeper batsman will be the brand ambassador of Hercules cycles. The bicycle brand looks up to this deal as part of promoting cycling among the current urban youngster, who seems to like the digital world.
This association between Hercules and Pant will surely bring some change in the perspective of the current young minds who engage themselves in mobile phones and computers. While it will surely help the youngsters understand the need of outdoor activities in their current young age.
Commenting on the occasion, KK Paul, President, TI Cycles of India, said, “We are thrilled to have Mr. Rishabh Pant as our brand ambassador for our Hercules brand that celebrates the spirit of the adventure in our country. Hercules has always been a choice for young boys who wish to discover their spirit of adventure and exploring with friends through cycling. In a similar manner, Rishabh Pant, as an athlete has influenced teenage boys to pursue their goals with passion and determination. With this association, we are on a journey to support that inspiration to pursue their dreams and achieve their goals, relentlessly.”
While Rishabh Pant added to it saying “Bicycles were such an integral part of my childhood and I have many fond memories associated with it. I used one to get to school and then to cricket practise, and it was always something that gave me a sense of freedom. All these years later, it still has relevance in my life as a sportsperson and is such an important tool for fitness and adventure. I am excited about this partnership with Hercules, which as a brand, has been such an important part in the lives of young boys over the years. I personally believe that cycling is one of the best ways to bring out the adventure in you and spend more time being active outdoors, hence, I am eager to contribute in my way to educate and encourage our young boys towards adventure through Hercules.”
Hercules, being a trusted bicycle brand in India have always tried to fulfil the bicycling needs of the people. They are still in the process of trying to aware young minds how outdoor activities like cycling can help them.
Over the years, Hercules has introduced different ranges of cycles including Top Gear, Rockshox, Dynamite, Brut and many more. They have been offering different styles and colours for their target audience, which makes them one of the leading brands in the industry.