The American Formula 1 outfit, Haas, has inked a new sponsorship agreement with an Italian fashion brand, Palm Angels.
With this association, the company, which is led by the Founder and Creative Director, Francesco Ragazzi, Palm Angels, will serve as the official ‘EntArtainment Curator’ of the F1 team. The company offers fresh insights for its VF-23 race car, driver suits, garage, hospitality branding, and committed channels as part of this agreement.
The partnership will include the brand’s logo to feature on Haas F1 Team’s physical and digital screenings next season.
Haas F1 Team Principal, Guenther Steiner, said, “I am delighted to welcome Palm Angels to the Haas F1 Team and I know it is a partnership that will bring a whole different dynamic to the Formula 1 paddock. As a brand, Palm Angels has experienced tremendous growth in a short period of time and hasn’t been afraid to do things its own way – much like the Haas F1 Team.”
Palm Angels will also promote Haas at key events all across the season, such as the Miami, Italian, and Las Vegas Grands Prix, under the catchphrase “Right on Track.” The objective of this collaboration is to develop a visually stunning identity and a success-driven attitude by leveraging unique strengths and collective qualities.
Founder and Creative Director, Francesco Ragazzi, commented, “Our identity lies in diversity, and I believe that Palm Angels is essentially a perspective on things, a diverse but precise way of looking at things. Curation is the right way to define my approach, and I often use an image to describe what we do: lots of different things magically come together because they’re just next to each other. Partnering with the Haas F1 Team will allow us to immerse ourselves in both the tangible and intangible, creating a synergy based on optimism and dynamism. These qualities define both Palm Angels as a brand and Haas F1 as a team. I firmly believe that speed is an expression of all that is positive. We’ll move across different mediums and I’m sure we’ll all have a great time together.”