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Great Learning unveils new digital campaign #ItPaysToUpskill with Virat Kohli

The objective of this new campaign by Great Learning is to put more light on how upskilling has an impact on one's income levels.

Great Learning, one of India’s renowned leading edtech companies for higher education and professional training, has released a new digital campaign with its brand ambassador, Virat Kohli.

The new campaign labelled #ItPaysToUpskill by the edtech company from BYJU’S group emphasizes on the need for students and professionals to invest in upskilling to get high financial returns. In this 360-degree campaign, Kohli is seen encouraging people to invest in upskilling as it can be the best investment in these uncertain economic conditions.

The objective of this newly unveiled campaign is to put some light on how upskilling has an impact on one’s income levels. Upskilling in the early years of your career could help you meet your financial goals sooner.

The company stated in a press release, “With the looming economic recession and uncertain market conditions, upskilling is one investment that carries zero risk while still providing high returns. This is showcased in the campaign through a series of quirky posts, reels and videos on the Instagram, Twitter, Facebook and Linkedin handles of Great Learning.”

Commenting on the campaign, Aparna Mahesh, Chief Marketing Officer, Great Learning said, “The ever evolving nature of work and the skill gaps it creates makes upskilling an obvious choice. But it’s also a decision that is very easy to postpone as there is no instant gratification. Also, there has been no quantification of what people are leaving behind on the table by delaying decisions to invest in upskilling. To solve this, we have illustrated the monetary benefits of upskilling and how they compound over the long term. Research was carried out to curate data that revealed how upskilling in top performing domains can add immense value to people’s careers and their earning potential. The findings were summed up in the Great Learning Upskilling Financial Impact Report 2022 which together with the current market scenario resulted in the narrative that we’re putting out through this campaign.”

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