The single-seater motorsport championship for electric cars, Formula E has signed a new sponsorship agreement with the premium clothing brand, Hackett London.
Following this deal, the brand has become the official apparel provider for season 10 of the ABB FIA Formula E World Championship.
Hackett London debuted Hackett Sport earlier this year, a premium assortment of sportswear for individuals that reflects an evolution towards more active modern fashion.
The brand’s collection’s clothing are designed to provide unfettered mobility while maintaining the brand’s excellent elegance—important attributes for Formula E staff working at city centre events throughout the world. The UK-based sportswear brand collection includes technical fabric performance layers such as gilets, pants, tees, and other sports gear.
The quintessential British sportswear has a strong history in the sporting world, dating back to the brand’s inception 40 years ago. It has a unique relationship with motor racing, as British driver Jenson Button has been a long-time brand collaborator.
Jeff Dodds, Chief Executive Officer, Formula E, said, “We are excited to welcome Hackett London as our Official Clothing Provider for Season 10. Formula E and Hackett London share commitments to excellence and innovation, bringing a forward-thinking vision of performance and design into a new era of motorsport.”
Marcella Wartenbergh, CEO, AWWG Group, commented, “We are thrilled about this partnership with Formula E, as it mirrors the spirit of freedom and adventure that Hackett encapsulates through its British tailoring with a modern twist. This collaboration perfectly embodies Hackett’s commitment to innovation and sustainability, and it is with this shared ethos that we look forward to reshaping the future of motorsport together.”