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Formula E expands outreach with numerous broadcast deals

The racing league has joined hands with Fox Sports Mexico in a multi-year broadcasting deal.

The all-electric motorsport association, Formula E has signed lucrative broadcast deals with some popular media networks across the globe to air its season eight. These units include Eclat Media GroupFox Sports Mexico and Bell Media.

The racing league has joined hands with Fox Sports Mexico in a multi-year broadcasting deal through which Mexico City E-Prix would get aired in Mexico. In addition to this, all races of the championship will be broadcasted live on the linear and digital channels of Fox Sports in Mexico.

Luis Maldonado, the Head of Product at FOX Sports Mexico commented on this deal and said, “We are really excited on the renewal of this deal, the category is growing very fast and we believe It has a bright future ahead. We are going to focus our efforts on promoting the category among our fans, and we are very excited to have the Mexico City race.”

Formula E has also roped in an association with Eclat Media Group in a long-term contract to cover its tournament in 15 markets of the Asia-Pacific Region. The media giant through its notable sports channels, SPOTV and SPOTV2 will live stream the championship exclusively in Brunei, Cambodia, Timor-Leste, Laos, Macau, Malaysia, Mongolia, Myanmar, Thailand, the Philippines, Singapore and Vietnam. The network will also air the racing competition non exclusively in Hong Kong, Indonesia and South Korea.

With this, SPOTV will also develop unique highlights of the races and present the sports content in local languages for better outreach.

Mitchell Hong, the Chairman of SPOTV and CEO of Eclat Media Group, gave his insights on this partnership and said, “We are proud to present to our viewers the adrenalin-pumping Formula E. As the world embarks on electric mobility, we are thrilled to be able to support the greener effort and philosophy behind the Formula E branding.”

Lastly, the fastest growing motorsport league has also penned down a renewal agreement with Bell Sports for the English-language media rights in Canada. Through this extension, the racing enthusiasts of Canada can catch the live-action of season eight of the Formula E championship encompassed with comprehensive highlights.

Shawn Redmond, the VP of Bell Media Sports, put forth his views on the renewal and said, “As excitement for elite motorsport continues to grow among Canadian viewers, we’re thrilled to extend this successful agreement and continue to deliver live coverage of Formula E to fans across the country. We can’t wait for the competition’s first-ever event in Vancouver this year, and with this agreement, viewers can follow Formula E on TSN and Discovery Velocity all season long.”

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