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Formula 1 announces Salesforce as global partner for five years

F1 will be teaming up with Salesforce to achieve its goal of zero emissions by 2030.

The worldwide leader in customer relationship management (CRM), Salesforce has joined hands with Formula 1. In this development, Salesforce will be the global partner of Formula 1 for five years to enhance and increase fan engagement.

Salesforce currently has net-zero emissions and has attained 100% renewable energy for its procedures throughout the globe. Following this association, F1 will be teaming up with Salesforce to achieve its goal of zero emissions by 2030.

Salesforce allows organizations to take concrete steps toward carbon neutrality.

In addition, F1 and Salesforce will also work together to grow the global F1 fan base exponentially and also boost the fan engagement with the existing fans by utilising Salesforce Customer 360.

A better knowledge of fan data will be available with new digital content, trackside signage, broadcast graphics, Grand Prix activations and more.

Commenting on the agreement, Brandon Snow, Managing Director, Commercial, Formula 1, said, “We are delighted to welcome Salesforce to F1 as a Global Partner, further strengthening our roster of top-tier industry leaders. Using their industry-leading technology products, we will work together to create a new era of fan experience and engagement for our ever-growing fanbase. The fans are at the heart of everything we do and both we and Salesforce will be working together to continue to improve the experience for the fans and insight we have to tailor our approach even better.”

Colin Fleming, Executive Vice President, Global Brand Marketing for Salesforce, said, “Salesforce is excited to join the fast-paced world of Formula 1, partnering with them to connect with their global fanbase in a whole new way. Working with F1 to transform their approach to fan engagement and sustainability will give existing fans even more to love, and open doors for new audiences as the sport continues its rapid growth. It’s an exciting time for F1, and we’re thrilled to be a part of it.”

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