The new agreement, which will last until the conclusion of the ongoing 2022/23 season, established PlanetPay365 as the team’s official value-added services partner.
PlanetPay365, which is a part of the SKS365 group, first joined hands with the club last season, after previously benefiting from briefing rights on sideline LEDs and the large screen at the club’s Artemio Franchi Stadium throughout matches.
The new extension of the partnership will give companies facilities on pitchside LEDs, interview backdrops, and the stadium screen. Furthermore, a tag-and-win contest will also be held in which fanboys can win each week prizes like replica shirts, tickets, and a PlanetPay365 gift card.
The contest will run until April 15, 2023, with a final draw for enthusiasts who did not win any of the weekly prizes.
Troy Cox, Chief Commercial Officer, SKS365, said, “The renewal of the sponsorship with Fiorentina is a further step in a process that began two years and which we believe is strategic for the growth of our brand.
“The club is characterised by a very warm fan base that is particularly close to the team; for this reason, during the season we will develop a series of joint engagement activities dedicated to Fiorentina supporters to enhance our brand and make them learn about the new value-added services that we are about to launch.”
As PlanetPay365 is an official partner, the brand situates on the second tier of Fiorentina’s sponsorship tree, below principal partners Mediacom, Kappa, and Estra.