The apex body for football in the world, FIFA has obtained a partnership extension with the leading sticker brand in the world, Panini.
Following the extension, Panini continues to be FIFA’s exclusive partner by providing stickers, trading cards, trading card games, and digital collectibles.
We are thrilled to announce the renewal of our long-standing partnership with #FIFA!
— Panini America (@PaniniAmerica) December 14, 2023
We look forward to bringing fans official stickers, trading cards, trading-card games, digital collectables and future digital innovation!
Read more: https://t.co/SSkwS463pX
#WhoDoYouCollect pic.twitter.com/8B7sIUmoha
Through this extension, Panini will be seen developing collectible merchandise for upcoming FIFA tournaments, which also include the FIFA World Cups in 2026 and 2030, and the FIFA Women’s World Cup 2027.
Panini will also use cutting-edge digital technologies to change its FIFA-licensed items throughout the expansion to update the brand and attract new customers.
Elisabetta Mussini, Panini Group Licensing Director, commented, “For us, this agreement represents recognition of our strong commitment to collectors and football fans in general and we will ensure that we offer them products and experiences never seen before. Many things have changed in the last five decades, but the passion of football fans and the desire to share it with supporters from all around the world is still there. Thanks to the joint effort of FIFA and Panini their engagement will reach a totally new level.”
Romy Gai, Chief Business Officer at FIFA, stated, “We are thrilled to announce the renewal of our historic partnership with Panini, which highlights our shared commitment to enhancing the fan experience, embracing innovation and building stronger connections across generations and fan communities. As partners for over 50 years, we now embark on a new and innovative journey to inspire, engage and unite football fans worldwide, ensuring that the spirit of the game continues to captivate hearts and minds for years to come.”