The central governing body for world football, FIFA has secured a sponsorship tie with the world’s leading producer of two-wheeled vehicles such as electric-powered motorcycles, bicycles and scooters, Yadea.
As per the deal, the brand has been named the tournament supporter in Asia-Pacific for the FIFA Women’s World Cup 2023 in Australia & New Zealand.
BREAKING NEWS! @FIFA Announced #Yadea as the Official Supporter of @FIFAWWC FIFA Women's World Cup 2023™ in Asia-Pacific.
— Yadea Global (@YadeaGlobal) July 3, 2023
Yadea celebrates women who break down barriers in sports and connects with fans to convey sustainability, happiness and sport spirts.https://t.co/R3TOQaKBxn pic.twitter.com/BAc2NtNaqj
Yadea previously supported the FIFA World Cup 2018 and FIFA World Cup 2022 as a regional sponsor, and this extended arrangement carries on FIFA’s long-standing partnership with the Chinese company.
For the first time in its history, Yadea is sponsoring the FIFA Women’s World Cup. Yadea honours and supports female athletes who break down boundaries, and thus this new collaboration strengthens Yadea’s admiration of the attributes and accomplishments of women.
Yadea has rapidly expanded since its founding in 2001, developing into a high-end brand with high-performance and high-tech products by putting equal emphasis on production and R&D, sales, and marketing. Over 100 countries and more than 70 million people have benefited from Yadea’s quality goods and services.
Jerry Zhou, President of Yadea Overseas Business Group, said, “It is a great honor to support the FIFA Women’s World Cup 2023 that will bring global fans celebrating together regardless of genders, backgrounds and nationalities. The conveyed inclusiveness, happiness and fairness resonate the mission of Yadea, initiating an enjoyable and green commuting lifestyle for the world.
“The essence of the tournament are also part of Yadea’s genes; the spirit of ‘beyond’, the strong willpower of conquering difficulties and challenges and the perseverance of breaking down barriers and limits. We are glad to take this opportunity to connect with the fans and reinforce those values those drive Yadea.”
FIFA, Chief Business Officer, Romy Gai, said, “We’re delighted to welcome Yadea back to our commercial programme and we’re excited to work with them once again on what promises to be an incredible tournament of firsts. The FIFA Women’s World Cup in Australia and New Zealand is going to be incredibly popular across the region, and Yadea are the perfect partner in helping to bring a refreshing and young audience to the women’s game’s pinnacle event.”
The tournament, which begins on July 20, is expected to set attendance records as the largest-ever single-gender sporting event. This ninth edition of the competition guarantees to be a memorable one with over 1.1 million tickets already sold.