The international football governing body, FIFA has announced a multi-year sponsorship deal with a digitally native company focused on reinventing businesses through innovative technology solutions, Globant for the FIFA Women’s World Cup 2023 in Australia & New Zealand.
The partnership aims to accelerate the expansion of the FIFA+ streaming service and assist FIFA’s major international competitions. Globant has also served as the FIFA World Cup 2022‘s official regional supporter for North America and Europe, an official sponsor of a number of FIFAe Cups, and an official tournament supporter of the U17/U20 men’s/women’s world cup.
A greater number of women and young girls will be empowered to excel in a field of their choice through this cooperation between FIFA and Globant. In addition, the coalition will also enable new ways for fans to connect with the sport they follow.
Martin Migoya, Co-Founder and CEO of Globant, said, “We are proud to support the FIFA Women’s World Cup and look forward to using our deep technical expertise to help elevate the experiences of fans from all over the world. With this sponsorship, we will also be able to simultaneously further our company goal of creating space for women to pursue their dreams and achieve in every industry – from technology to sports and beyond.”
Globant has partnered with some of the biggest platforms and organisations in the sports industry while shining a focus on various communities. The company brings together groups of people throughout the world who have similar interests in sports including football, tennis, eSports, and more.
Wanda Weigert, Chief Brand Officer of Globant, said, “FIFA and Globant are strongly aligned in our passion for creating immersive digital and physical experiences that increase fan engagement on a global scale. Perhaps most importantly, supporting the FIFA Women’s World Cup™ feels very authentic to our brand values. From our founding in 2003, increasing diversity and inclusion in the industry has been one of our top priorities, reflected in several initiatives like our Women that Build Awards.
“Through this sponsorship, we will have a unique opportunity to help propel women’s soccer on a global stage, achieve greater inclusion and equity in the sports industry, and inspire the next generation of athletes.”