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FIFA hires commercial, marketing professional ahead of 2023 Women’s World Cup

The tournament will be hosted by Australia and New Zealand together.

The international governing body of association football also known as FIFA has appointed new professionals in the commercial and marketing sector with the FIFA Women’s World Cup approaching in 2023. 

John Nicholl and Kim Anderson have been appointed as the head of commercial revenue and the head of marketing services, respectively. 

Nicholl will be looking over the sponsorships, licensing, retail, ticketing, and hospitality whereas Anderson will be responsible for brand implementation, host city promotion, and fan engagement. 

Ahead of his appointment, John Nicholl said, “I am delighted to be joining the organization and to help deliver such a prestigious tournament. The FIFA Women’s World Cup is the premier sporting event for women, and to be given the chance to host it in Australia and New Zealand and put on an entertaining event for all our stakeholders is an opportunity not to be missed. The FIFA Women’s World Cup represents an incredible prospect for commercial partners, one that will provide brands with a hugely exciting opportunity to not only engage and reach new audiences and communities but also an event that will provide milestone moments in football history that will reach far beyond what happens on the pitch. I look forward to working with forward-thinking organizations who share our vision for this event.” 

The FIFA women’s World Cup 2023 will be the first world cup to be hosted by two countries and will also feature 32 teams for the first time. 

Nicholl and Anderson have a vast amount of experience under their belt with the former previously being the regional marketing manager for Coca-Cola Australia and the latter began her career with the Sydney Cricket Ground Trust. 

The tournament will be held from July 20 to August 20, 2023, and will be hosted by Australia and New Zealand together. 

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