Ferrari has announced an extension of their partnership with the long-time sponsor Kaspersky in a multi-year deal.
Kaspersky has been assisting the Ferrari F1 team in the security and protection of its data since 2010. They renewed their contract for the first time in 2015, the two parties have agreed to another new long-term deal.
In this association, Kaspersky will now also be an official partner of Scuderia’s FDA Esports team.
The new deal will include Ferrari’s sim drivers to wear Kaspersky apparel with the logo to appear on the clothing and helmets of both Charles Leclerc and Carlos Sainz, as well as all team members. Along with this, Kaspersky’s name will continue to be associated with Ferrari on various game platforms.
Mattia Binotto, Ferrari team boss, was excited to announce the continuation of a long-term partnership ahead of the 2022 season in which the team will look to give a tough fight for the title picture alongside Mercedes and Red Bull.
Binotto said upon confirmation of the new deal, “We are pleased to renew our partnership with Kaspersky and in fact to increase its scope.
“Our two companies have much in common, such as a policy of striving for technological excellence and a culture of teamwork.
“For over a decade, Kaspersky has played a key role for Scuderia Ferrari, protecting our data both at the track and in Maranello and it is important that we can count on such a reliable partner when it comes to such a delicate aspect in the life of a team.
“We are also happy that our collaboration has been extended into the world of esports, which is growing fast and is vital when it comes to promoting motorsport to a wider and younger audience.”
Eugene Kaspersky, CEO of Kaspersky, said, “I’m very happy we’re continuing our long-standing partnership with Scuderia Ferrari racing team, which over the years has developed far beyond being just sponsorship. Our cooperation has evolved into a technical partnership: we provide the team’s data protection, thus contributing to its safety and success – unnoticed in the background. I’m also excited that we’re expanding our partnership with Ferrari to extend to eGaming, one of the fastest-growing online industries today.”
In the 2021 season, Ferrari managed to recover the worst Constructors’ Championship finish in four decades by finishing third ahead of the closest rivals McLaren, who lost their ‘best of the rest’ crown.