The Indian private banking company, Federal Bank has signed a brand new partnership with the star Indian shuttler, HS Prannoy.
Via this brand new alliance, Federal Bank has been named the exclusive banking partner of Prannoy.
This is an annual partnership where the branding of the bank will be displayed by the 31-year-old player in several upcoming Badminton World Federation (BWF) events like BWF Super Series, BWF Gold Series, and BWF World Badminton.
Furthermore, the 2022 Asian Games bronze medalist will be seen carrying the logo of the bank during post-match interviews.
MVS Murthy, Chief Marketing Officer (CMO), Federal Bank, commented, “Work Ethic is the intersection point for Prannoy and Federal Bank. He represents the passion of India’s Youth to put up the Tri-colour at the topmost pedestal on every given opportunity. And being a Champion Sportsperson, he accentuates the India Story of demographic dividend. His persona appeals to the younger generation of clients and colleagues at our Bank. The average age of many of our Customers and Colleagues, are close to Prannoy’s. We believe that individuals help raise the bar in sports, at work, in a successful franchise and cascade the euphoria for a Nation aspiring to be seen as a Champion State. MAB is the common bonding goal for both of us.”
He also expressed, “Prannoy is surely pursuing to become the Most Admired Badminton Player and Federal Bank’s pursuit to become the Most Admired Bank. We are broadbasing our marketing initiatives not just around sports but also creating innovative templates of association with the Federal Bank Brand.”
Speaking on the new partnership, HS Prannoy, said, “I firmly believe that my partnership with Federal Bank will contribute to the continued growth of badminton’s brand reputation in India. I am committed to adding sheen to Federal Bank’s people at the core business model. Like the Bank, I too use technology to strengthen my game.”
He also mentioned, “The joy playing in front of people is what gives me an adrenalin rush. Badminton is a sport where you can easily step out with a friend and start playing without any hassle. Professionals in the sport also require a high level of mental intensity. It’s my pleasure to have Federal Bank, back my efforts and give wings to my conquests in tournaments across the globe.”
Federal Bank Limited is a private-sector bank headquartered in Aluva, Kerala. The bank has 1,370 locations throughout multiple Indian states. Furthermore, the bank also has representative offices abroad in Oman, Kuwait, Qatar, Dubai, and Abu Dhabi.