The Indian Super League (ISL) side, FC Goa have announced a multi-year extended association with an Indian beer brand, Kingfisher.
In this new development, the brand will continue to remain an associate sponsor until 2025 – 26. Kingfisher and FC Goa are teaming up once more to demonstrate their mutual love for the glorious game, and the cooperation guarantees to be an exciting voyage of jubilation, sportsmanship, and enthusiasm.
Throughout the following campaign, the name and badge of Kingfisher will be prominently featured on the FC Goa jersey as a result of this relationship. Furthermore, Kingfisher and the Gaurs will work together to launch a special range of club apparel that caters to the demands of ardent supporters.
A youthful, contemporary, and entertaining brand, Kingfisher is always reinventing itself to engage with consumers in fresh and creative ways. The company lives up to its moniker as “The King of Good Times,” being associated with some of the biggest athletic, culinary, and musical events.
Vikram Bahl, Chief Marketing Officer at United Breweries, said, “We are extremely pleased to extend our collaboration with FC Goa as an Associate Sponsor. Goa, being one of the top cultural hubs in the country has always been an important market for us and our commitment is to carry on the ‘Good Times’ to enhance social connections. This partnership not only promotes football in Goa but also aligns with the idea of creating memorable fan experiences and promote brand love.”
Arnold Wilson, Commercial Head, FC Goa, said, “We are excited to bring back one of our longest associating partners – Kingfisher. Over the next few seasons, FC Goa and Kingfisher will aim at creating incredible fan experiences from match day activations, match screenings, an exclusive merchandise line to bespoke experiences. Both brands are clearly aligned with the vision to ensure FC Goa fans will be treated to good times, both on and off the pitch.”
The team have made some exciting signings for this season, which was clearly reflected in their recent match against Shillong FC in the Durand Cup 2023, in which they netted six goals. The Gaurs next play against NorthEast United FC on Saturday, August 12 at 2:30 PM IST.