One of the famous Spanish clubs, FC Barcelona have developed a sponsorship agreement with the skincare brand, Rilastil.
This new sponsorship deal has been inked for Barcelona’s women’s football and basketball teams. As a result, the brand has been named the global partner of these two teams and their exclusive official skin care and sun protection partner.
Since its founding in 1972, Rilastil has sought to enhance people’s quality of life and long-term health by offering practical dermatological solutions to skin issues and demands. The company, which is committed to taking the lead in dermatology going forward, is well-known for its scientific integrity in creating novel, secure, and efficient formulas that cater to the unique requirements of every type of skin.
Under the terms of the arrangement, Rilastil’s brand image will receive exposure with regard to the two teams it sponsors. For the women’s football team, Rilastil will be displayed on LED screens during games at the Estadi Johan Cruyff and Ciutat Esportiva Joan Gamper training facility, and the women’s basketball team, Barça CBS, will wear the corporate logo on the front of their shirts. Additionally, Rilastil will have access to hospitality areas, be able to interact with players to create brand activities and be featured on the team’s digital media.
This new sponsorship deal serves as proof of FC Barcelona’s success in the business world. The team has drawn interest from firms across a wide range of industries, who see it as a valuable platform for expanding their brands and reaching new markets.
The partnership with Rilastil also enhances FC Barcelona’s women’s sports division’s appeal to firms. This specific instance demonstrates how this applies to both the Barça CBS basketball team, a benchmark for the women’s game in Catalonia, and the football team, which is already established among the best in Europe.
Juli Guiu, FC Barcelona Marketing Area Vice-President, said, “We are delighted to welcome Rilastil to our family of partners who support the Club’s women’s sport programme, which for yet another season, is setting records for income and public engagement. Rilastil is a leading brand in the field of skin care, with values of meticulousness and innovation that fit our philosophy perfectly. This agreement again highlights the commercial capacity of FC Barcelona’s women’s sport, which continues to evolve and spread while remaining one of the Club’s foundations.”
Giuseppe Ganassini, CEO of Istituto Ganassini group, said, “We are two partners with the same vision of leadership. The FC Barcelona women’s teams are leading the future of football and basketball while Rilastil is leading the future of dermatology. The players are not only the perfect models of this modernity, but are also examples of the challenges that women in general have had to face and overcome. We are entering a new era led by female values and the women to whom we have dedicated our scientific research for more than 50 years.”