The LALIGA team, FC Barcelona have announced a five-year partnership extension with the Barcelona-based beer company, Estrella Damm.
Following the partnership, Estrella Damm continues to be the official beer partner of Blaugrana.
Through this renewal, the beer brand will continue to receive prominent brand visibility at the club’s temporary stadium, Estadi Olímpic Lluis Companys, and Camp Nou.
Similarly, the beer entity will also encourage fans to catch the live action in the stadium.
The esteemed association’s renewal will be reflected in FC Barcelona’s culinary offerings, showing up at all recreational and catering establishments on the team’s premises.
Furthermore, both Barça-based entities will work together to celebrate the renewal through a new campaign, under the title, ‘Un día de partit’.
𝙒𝙝𝙚𝙣 𝙮𝙤𝙪 𝙝𝙖𝙫𝙚 𝙩𝙤 𝙗𝙚 𝙩𝙝𝙚𝙧𝙚, 𝙮𝙤𝙪 𝙝𝙖𝙫𝙚 𝙩𝙤 𝙗𝙚 𝙩𝙝𝙚𝙧𝙚.@EstrellaDammCat 🏟️ pic.twitter.com/eyUpt0B6ZJ
— FC Barcelona (@FCBarcelona) December 13, 2023
The campaign, directed by Oriol Villar, will feature a young Barça fan who would prefer to see the match at home instead of going to the stadium because it is “cold up there”.
Estrella Damm is a lager beer brewed in Barcelona, Spain. It has been produced since August Küntzmann Damm founded his brewery in Barcelona in 1876 and is the flagship beer of S.A. Damm, a well-known brewery in the city. Many nations carry 4.6% versions of Estrella Damm, including Ireland, Israel, Australia, Brazil, Costa Rica, Peru, Bulgaria, Canada, Cyprus, Croatia, Greece, Ukraine, Norway, Poland, Estonia, Portugal, Finland, Sweden, South Korea, Taiwan, Georgia, Honduras, and the UK.