The LALIGA outfit, FC Barcelona have announced a new multi-year sponsorship deal with a Latin American-based food delivery, grocery, and pharmacy app, Rappi.
For the next three seasons, the most well-known business and the leader in technology and home delivery in Latin America has become the club’s official delivery partner for the men’s and women’s teams in Mexico, Colombia, Peru, Argentina, Chile, Costa Rica, Brazil, Uruguay, and Ecuador.
Rappi provides meals from restaurants, groceries, and even e-commerce items to meet the daily needs of its users. It also has its own shops in Latin America called Turbo, which delivers goods to residences in ten minutes or less. Since its founding eight years ago, the company, which now operates in nine countries and more than 350 cities, has grown quickly to become one of the region’s top technology companies.
Through this arrangement, Barca supporters will have access to cutting-edge, one-of-a-kind experiences that will foster a genuine, enduring emotional bond with the Latin American public. Moreover, during the team’s games, local FC Barcelona supporters will have access to unique surprises and official merchandise, delivered right to their houses by Rappi messengers.
Additionally, the logo of Rappi will be featured on various club properties like the LED signs around the field, and will be granted access to private areas at both Spotify Camp Nou and Estadi Olímpic. Rappi will also be involved in other brand initiatives, such as Barca Legends rights activations.
The club’s commercial objectives are actively furthered by this relationship, which actively supports FC Barcelona’s growth and expansion throughout Latin America.
Juli Guiu, Vice President of the FC Barcelona Marketing Area, commented, “Barça has a huge number of supporters in Latin America, especially in Mexico, Colombia, Peru, Brazil, Argentina and Chile. We are able to see this in our TV audience figures and on social networks, making Latin America one of the regions with the most Barça fans. Through this partnership with Rappi, we are boosting our privileged position in this region and helping to improve the fan experience by connecting with them via imaginative, disruptive actions that drive emotions and empathy.”
Astrid Mirkin, Chief Marketing Officer of Spanish Markets and Head of Brand/Sponsorships, Rappi, commented, ”Just like football, Rappi connects people and communities throughout the region. That is why, with this partnership, we want to bring fans closer to FC Barcelona, and we seek to bring an improved experience through exclusive activations for our users during the next 3 seasons.
“With Rappi becoming the exclusive delivery partner of FC Barcelona in Latin America, we will significantly improve the experiences of both the Rappi customer and the FC Barcelona fan at a key consumption moment. This partnership with FC Barcelona will allow customers to receive additional special offers during games and drive additional orders to our merchants and couriers.”
Kartik Gandhi, Chief Marketing Officer, Rappi, said, “Throughout my career, I have worked with many leagues and teams. There are few brands that are as strong as Barcelona both globally and in Latin America. On the other hand, Rappi is one of the most recognized and universal brands across Latin America. We are super excited to develop a partnership that combines the strength of both brands, and serves the needs of the end customer and fan.
“This partnership is special, because both Rappi and FC Barcelona share the same culture of success through teamwork and strongly believe in the larger mission of improving the world beyond their core business.”