The American auto racing company that is best known for stock car racing, NASCAR has announced a multi-year partnership with the sports-tech firm, FanDuel.
The premier online gaming company in North America has become an authorized gaming operator of NASCAR, through this deal.
In this deal, FanDuel has been given a license to use specific NASCAR trademarks. Together with NASCAR, FanDuel will develop and market betting opportunities, such as odds integration into NASCAR’s fantasy sports platform.
Joe Solosky, NASCAR Managing Director of sports betting, said, “Partnering with FanDuel, a best-in-class sports gaming company and iconic brand in the space, is a huge win for NASCAR and its fans. We can’t wait to work with FanDuel to deliver our fans more engagement opportunities and expand our sports gaming offerings.”
As the first league to collaborate with the American Gaming Association, NASCAR joined the world of legal sports betting in September 2020. Since then, there has been a sharp rise in NASCAR-related sports betting, with total wagers on the sport rising by 51.5% in 2022 compared to the previous year, according to betting operators. The number of NASCAR bets put on FanDuel’s platform increased by 70% between 2021 and 2022, and the company’s handle increased by 88% as a result, demonstrating the expansion of the fan engagement potential offered by betting.
Clifton Ma, Strategic Partnerships, Vice President at FanDuel, said, “We see the potential in sports gaming offerings around NASCAR and are committed to further engaging its fans with the heavy-passing, side-by-side racing action on the track. We’re thrilled to partner with the premier racing organization in North America and continue to grow its presence in the sports gaming space.”
In addition to its connection with NASCAR, FanDuel has added racing legend and NASCAR on FOX analyst, Clint Bowyer to its roster of ambassadors. By advertising FanDuel NASCAR products, Bowyer will encourage racegoers to participate.
The 19 states that allow mobile sports betting presently have access to FanDuel, including Arizona, Colorado, Connecticut, Illinois, Indiana, Iowa, Kansas, Louisiana, Massachusetts, Maryland, Michigan, New Jersey, New York, Ohio, Pennsylvania, Tennessee, Virginia, West Virginia, and Wyoming.