FanCode, Google Cloud collaborate to improve sports streaming in South Asia

FanCode was able to provide fans with a wholly immersive experience thanks to the end-to-end solution created on Google Cloud.

One of the top sports streaming platforms, FanCode has partnered with Google Cloud to advance a new era of sports streaming and redefine the next-generation fan experience.

FanCode delivered its most important product, the bilateral cricket series between India and the West Indies, swiftly and effectively thanks to Google Cloud’s global infrastructure, delivery capabilities, industry-focused solutions, and partnerships.

FanCode was able to provide fans with a wholly immersive experience thanks to the end-to-end solution created on Google Cloud, which was successfully finished in a matter of weeks from ideation through testing, production, and distribution. FanCode is looking into ways to interact with sports fans online when they are using YouTube, Search, and other digital platforms. The launch of its service on FanCode’s platform was made possible in large part by Google Cloud partners Skandha Media Services, Ateme, and Conviiva.

Yannick Colaco, Co-founder, FanCode, said, “The media and entertainment industry is undergoing a huge disruption with the rise of direct-to-consumer models. Live sports streaming forms the cornerstone of digital viewing habits today and users have more choices than ever with multiple content formats and platforms to engage with. Beyond content, it’s the technology experience that gives us the edge, and we are glad to partner with Google Cloud to build this for our users.”

FanCode will be able to effectively and intelligently deliver streaming experiences to users no matter where they go by combining Google Cloud’s cutting-edge delivery capabilities with MediaCDN, which was created from Google’s own direct-to-consumer properties. Moreover, Google Kubernetes Engine is being used to modernise FanCode’s application in order to improve process efficiency.

Finally, FanCode will be able to test and scale various content formats and business models to improve its net promoter score (NPS) and optimise shareholder value thanks to the ability to create a single consumer data strategy utilising Google Cloud’s data and analytics solutions.

Bikram Singh Bedi, Managing Director, Google Cloud India, said, “India’s streaming video market is in a steep growth phase and is expected to more than double in size by 2027. I believe we have only scratched the surface when it comes to exploring investments in fast-emerging areas like immersive content, interactive experiences, and the convergence of media with other areas like commerce and gaming. We are excited to work with FanCode to take the viewing experience for sports fans to the next level.”

Related Articles

Latest Articles