The EuroLeague Basketball has signed a commercial partnership with the leading telecommunication company, Motorola.
As per the deal, Motorola has been named the premium mobile smartphone partner of the Turkish Airlines EuroLeague and the BKT EuroCup throughout 2026.
Through this agreement, all EuroLeague and EuroCup games, in-arena and in-broadcast, as well as the digital platforms and content of the tournaments, will include the global and famous Motorola brand.
At a later time, other plans will be revealed that aim to improve the EuroLeague and EuroCup fan experience by utilising the larger Lenovo and Motorola technological infrastructure.
Paulius Motiejunas, Euroleague Basketball Chief Executive Officer, said, “We are thrilled to welcome Motorola and Lenovo to our growing family of strategic partners. Just like Euroleague Basketball, Motorola is widely known for a rich history, innovation and passion. We are looking forward to joining forces in a mission to bring people together through technology and sport.”
Fabio Capocchi, EMEA MBG General Manager, stated, “In 2023, we saw tremendous success across EMEA for collaborations and partnerships that resonated with consumers’ passion points. And now, we’re kicking off the new year by becoming a sponsor of the Turkish Airlines EuroLeague and BKT EuroCup, the top European competitions for basketball clubs. This is a momentous occasion for Motorola and an important milestone in our brand evolution. We strive to be a consumer-first brand and through our latest partnership, we can connect with consumers across the Euroleague community and empower them to live life through their own lens and passions. We’re thrilled to partner with Euroleague Basketball and bring to life our joint ambition of being generators of positive change.”
Lara Rodini, Global Sponsorships & Activation Director at Lenovo, commented, “We are delighted to announce this new partnership with Euroleague Basketball, which underlines once again the importance for our company to be part of the sporting world to improve our brand awareness and positioning on a global stage. The two companies share important common values such as passion, strong motivation, dedication, focus on results and team spirit, and we will partner together in a world where fans represent a long story of human, sporting, social and ethics values.
She also said, “We are entering a tremendous opportunity, through the sponsorship of the Turkish Airlines EuroLeague and the BKT EuroCup, to connect thousands of people – passionate followers living in various countries – by giving the possibility to tell their story as they see it. This partnership will also allow Motorola to create exclusive content and engage fans worldwide to celebrate the excitement of the best of European basketball and to build lasting, impactful moments”.