The European professional basketball tournament, EuroLeague Basketball has announced a new partnership with Lithuania’s national tourism development agency, Lithuania Travel.
Following the association, Lithuania Travel has been named the official Final Four partner. Kaunas in Lithuania will be hosting the 2023 Turkish Airlines Euroleague Final Four.
The Final Four games at the Zalgirio Arena and the Euroleague Basketball Adidas Next Generation Tournament Finals at the Kaunas Sports Hall will highlight Lithuania as a sports destination. The Final Four fan zone will be helmed by Unity Square.
The people of Lithuania are kind and inviting, and there are many opportunities for visitors to engage with the lively culture of the nation. There are many historical and cultural attractions to discover in Lithuania, such as the attractive Old Town of Vilnius, which is a UNESCO World Heritage Site, and the scenic Trakai Castle, which is surrounded by beautiful lakes.
Under the direction of the Ministry of Economy and Innovation, Lithuania Travel is the nation’s tourist development organisation in charge of marketing and promoting Lithuania as a travel destination. Lithuania tourists’ strategic objectives are to promote Lithuania as a desirable tourist destination and to promote both domestic and international travel.