The renowned entity in prescription lenses globally, Essilor has unveiled a new collaboration with the star Indian cricketer, Virat Kohli.
In this development, the former Indian skipper has been named the India brand ambassador by Essilor. The newly announced association is a mark of an esteemed partnership between two mammoths in their respective fields.
The arrangement also includes Virat featuring in the multi-media campaign rolled out by Essilor, which will enhance the stature of the entity’s brands.
Narasimhan Narayanan, Country Head, EssilorLuxottica South Asia, said, “Virat Kohli’s appeal and pursuit of excellence are aligned to Essilor’s commitment to innovation and quality. His credibility and popularity among diverse demographics will help raise awareness about the significance of clear and healthy vision at all ages, while emphasizing Essilor’s innovative technology and superior line of products. This is the start of a new and exciting chapter as we remain committed to create a testament to the brand’s dedication to empowering individuals to see the world with clarity and confidence.”
Talking about his new innings with Essilor, Virat Kohli said, “I am delighted to be associated with Essilor, a brand that has been at the forefront of revolutionising vision care globally. Eyeglasses are an integral part of my life and I identify with having clear vision, whether on or off the field. Being an Essilor brand ambassador has educated me and allowed me to know more about vision care and how each lens is different to address individual vision needs.”
Akashneel Dasgupta, Chief Creative Officer, Network Advertising, commented, “Essilor has for long been helping us see better without being seen themselves. This campaign is the first effort by the brand to make people aware of the mother brand. In Virat, the brand found a great fit as someone who embodies the same professionalism and excellence as Essilor. Someone who is extremely passionate and exuberant while having a calming, reassuring presence. What really matters is having the right vision. Be it Virat or Essilor.”
Essilor, based in France, is one of the most popular names in the ophthalmic industry with more than 170 years of existence. The company is headquartered in Charenton-le-Pont, France and is the largest manufacturer of ophthalmic lenses.
The former Royal Challengers Bangalore (RCB) captain was last seen in action on the field in the first ODI against the West Indies in the previous month.