The 2023 Arab Club Champions Cup, officially named the King Salman Club Cup 2023, has announced a renewal sponsorship agreement with the UAE-based airline company, Emirates.
Following this new deal, the airline firm will continue to remain the main sponsor and official airline of the event.
According to the airline, the new sponsorship has been inked to assist the Kingdom’s Vision 2030 objectives to become a major hub for professional sport. The competition will take place in Abha, Albaha, and Ta’if stadiums from July 27 through August 12.
The Union of Arab Football Associations (UAFA) organises the King Salman Cup, which is now in its 30th season. As part of the competition, 16 clubs from the Gulf Cooperation Council (GCC) and North Africa’s premier leagues will compete in 31 matches for the title of champions.
Top clubs like Al-Nassr FC and Al Hilal, as well as Al Zamalek, Al Wihda, Kuwait Club, Al Rajaa (reigning champions), Shabab Bluzad, and others from the region, will compete in the tournament.
Emirates will have a significant amount of in-stadium brand presence at the King Salman Cup throughout a variety of touchpoints owing to the sponsorship agreement. Additionally, the airline will be granted hospitality rights and possibilities for on-site advertising.
Moreover, Emirates will also lead the trophy presentation during the final contest and will receive digital rights to the tournament channels.
The sponsorship agreement also demonstrates the airline’s continuous devotion to connecting with the fans of the 16 top-tier regional clubs spanning the Arab World participating in the high-profile competition.
Jabr Al-Azeeby, Vice President Kingdom of Saudi Arabia for Emirates Airline, said, “Emirates is one of the biggest names in sports and is heavily involved in the sport of football, helping fans get closer to the action, and engaging in ways that go far beyond logo recognition. We’re committed to engaging with fans across new football frontiers by supporting the King Salman Cup 2023. We’re also incredibly proud to play a role in supporting the Kingdom of Saudi Arabia’s 2030 Vision to become a global powerhouse for professional sports.
“It’s already a driving force on the global stage across a gamut of sports, and the tournament is part of wider efforts to expand sports further in Saudi. Over the next few weeks of the tournament, we hope to build unique opportunities and experiences with a rich mix of top-tier clubs across the Arab World.“
Abdullah bin Saeed Aldalac, Vice President of the Saudi Sports Ministry, said, “The Vice President of the Arab Federation welcomes the partnership and confirms that it will be a successful addition to the championship.”