ECAL, calendar marketing solution, announced a partnership with IPL franchise Delhi Capitals with an aim to enter the Indian market. ECAL’s Sync to Calendar feature provides DC fans with the world’s best digital calendar service globally.
This partnership marks another milestone for ECAL since it is the first sponsorship deal signed with an Indian sports franchise. With an enormous audience, particularly within the Indian subcontinent, ECAL will be getting significant exposure.
IPL is the best cricket league in the world. The viewership that the league garners is huge due to the presence of the best cricketers from across the globe and huge investments made by the top companies and brands. Most of the brands see this as a platform to market and advertise to make a significant impact in the market.
Patrick Barrett, CEO and Founder of ECAL said, “The IPL is the most popular domestic T20 competition in the world. Over 200 million people tuned in to the opening match of the competition. The 2019 tournament saw a 12% increase in viewership with a whopping 462 million viewers watching on the Star Network over the eight weeks of the competition.”
Barrett also insisted that the firm will be looking to deliver the most dynamic content to the DC fans. After signing this deal, Barrett is targeting to rope in other Indian sports teams in the future.