The top two tiers of Dutch football, the Eredivisie and the Keuken Kampioen Divisie recently announced their partnership deal with the Dutch state-owned company Holland Casino.
The deal will see Holland Casino become the ‘responsible gambling partner’ of both the leagues, ESPN Netherlands and the Dutch top-flight will both be looking to promote responsible gambling to the audience of the league through various advertisements that will be induced throughout the duration of the season.
CEO of Holland Casino, Erwin Van Lambaart said, “The investment in Dutch football is of great value to all parties. It gives Holland Casino an enormous reach to interest a wide audience in attractive games of chance with an exciting, new online dimension, where safe and responsible play is always paramount. By setting the bar high in this regard, we want to set an example in the Netherlands and the rest of Europe, in our casinos, and from 1 October also in our online offer. That reliability is of great importance to the consumer. The value of the investment is also great because it really supports all professional football clubs, spread across the Netherlands.”
The Eredivisie kicks off from 13th August and will see AFC Ajax defend its title as they finished the previous season with 88 points in 34 games.
Holland Casino will be working closely with ESPN Netherlands to develop quality content for the avid fans of the league and providing a positive message of ‘responsible gambling’ throughout the season.