The Dutch top-flight, better known as the Eredivisie announced its deal extension with sports data and analytics company Stats Perform.
The extension has been signed for three years and will see Stats Perform continue being the league’s official data partner for another three seasons.
Alex Rice, Chief Rights Officer at Stats Perform said, “As the Official Data partner of Eredivisie, we are looking forward to seeing Opta data powering the league’s entire digital ecosystem, covering men’s and women’s competitions, as well as across the official channels of the league’s broadcast partner, ESPN. At Stats Perform, we aim to empower our partners by helping them develop and evolve their coverage. Through the implementation of PressBox, we are confident that we will be able to help ESPN deliver fast, compelling stories on the standout performers each week, courtesy of advanced data insights.”
With this extension, Stats Perform will continue to track and monitor every fixture of the Dutch top-flight, the second tier, and the domestic cup competition.
Matthijs van Elk, Head of Digital at Eredivisie Media and Marketing CV said, “As another domestic campaign gets underway, I am pleased that we have extended our partnership with Stats Perform for another three seasons, Opta data enables us to share a wide range of facts and stories with our audience.”
The 2021/22 season of Eredivisie started with the defending champions Ajax winning its first game and currently leading the points table after matchday one.