Royal Challengers Bangalore (RCB) sponsors Dubai Ports (DP) has released a new film to show the association with the IPL franchise. The film features AB de Villiers, Dale Steyn, and Virat Kohli, the biggest stars in the RCB squad.
Conceptualized by Dubai-based Déjà Vu, the film shows DP’s method of work to satisfy the dreams of their customers, strikingly similar to the stars of RCB delivering astute performances on the pitch to give fans something to cheer.
The film aims to highlight the importance of logistics in our lives in the current era.
A spokesperson of DP said, “The 2020 edition of the IPL has had to overcome several unique logistics challenges, with the tournament moving from its traditional home in India to the UAE. Under the partnership, DP World has been on hand to make sure the team and its players have the kit and equipment they need to compete for the trophy.”
The spokesperson also added that the relationship with RCB further reinforces DP World’s ongoing investment and commitment towards the Indian sub-continent.
The partnership also highlights DP World’s capabilities in the business of sport that not only includes moving the cargo and infrastructure required to deliver major global sporting events but also transporting consumer sporting goods traded across global markets.
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