The multinational sports and entertainment OTT platform, DAZN Canada has retained exclusive rights to the UEFA Champions League in Canada.
With this retention, the streaming platform will be broadcasting all the UCL encounters for the next three seasons (2024-25 season to 2026-27 season).
The multinational OTT company secured the rights for the first time in 2018.
Team Marketing, UEFA’s partner agency for media and commercial rights sales throughout its club competitions, is in charge of handling media rights sales for the 2024–2027 season. The Canadian tender process was started in October of last year.
Pete Oliver, DAZN Chief Executive of Growth Markets, commented, “DAZN is absolutely committed to bringing the best in sports entertainment to our customers in Canada, and the UEFA club competitions, which feature some the biggest clubs and players in world football, certainly deliver in terms of quality and drama.”
He also added, “It’s also pleasing to see the continued faith UEFA has in DAZN for another three years, to help promote and grow their premium club competitions to reach ever more fans across Canada. All with DAZN’s excellent value and accessible pricing, and available across multiple smart TVs and other connected devices.”
The DAZN Group, primarily owned by Access Industries, is responsible for managing the global over-the-top sports streaming service DAZN. The Perform Group acquired the DAZN Group and started to operate it in 2016.