Lifestyle-content-commerce platform Trell, has brokered a deal with multiple-time Indian premier league champions Chennai Super Kings, to become Associate Partner for the ongoing campaign in UAE.
Through this sponsorship deal, Trell is looking to bring more content for fans through online community-driven activities.
Users will be able to enjoy exclusive player stories, behind-the-scenes moments, and many other fan-favorite videos during the event. Since fans are unable to visit stadiums to watch CSK, Trell will provide an opportunity to digitally interact with their favourite players.
Pulkit Agarwal, Co-founder of Trell, revealed that cricket fans comprise approximately 60 percent of users on their platform. He also revealed that user activity increases during the tournament.
Agarwal admitted that cricket is religiously followed in India, so the videos posted by fans during games increase the user activity on the platform. He is excited about the prospect of bringing the renowned CSK fans on the digital platform and help them interact with players during these unprecedented times.
It is not surprising to see Trell partnering with CSK since 15.4 percent of the 75 million users are from Tamil Nadu.
K.S Viswanathan, CEO of CSK, also insisted that the partnership with Trell is crucial since they are looking for various ways to digitally engage with fans. He further insisted that Trell will provide the opportunity to bring matchday experience to fans by interacting with players during games.