The Premier League (PL) team, Crystal Palace FC have secured an exclusive collaboration with the leading beverage brand, Grilla.
The new arrangement will enable the energy beverage brand to helm the role of official energy drink partner of the Glaziers in the ongoing PL season.
Welcome to the team, @GetGrilla ❤️💙
— Crystal Palace F.C. (@CPFC) November 9, 2023
Our official energy drink partner 🤝
Through this pact, the entity has been privileged with the rights to match day advertising and digital sponsorship, and both bodies will also organise some lucrative and interesting competitions.
Barry Webber, Commercial Director of Crystal Palace, said, “We are delighted to be partnering with Grilla as they release their exciting new range of sports and energy drinks. Andrew and Grilla are passionate fans of the football club, and we are very much looking forward to working with them.”
Andrew Bishop, Founder and Head of Commercials and Partnerships at Grilla, stated, “We are incredibly excited and proud to have joined forces with Crystal Palace as their official energy drink partner. The team, passionate fan base and atmosphere in the stadium are widely recognised and having worked closely with the team behind the scenes we know they share that desire off the pitch to be a huge success in all they do. The team here at Grilla are looking forward to engaging with the fans and the club and sharing in what we know will be another exciting season.”
Before this arrangement, the unit also forged commercial alliances with companies such as Soccer Supplement and About Vintage.
Grilla is a leading beverage drink from the United Kingdom and targets producing high-quality energy drinks. The company is currently headquartered in London, United Kingdom.
The Eagles will be playing their next PL encounter against Everton FC tomorrow at the Selhurst Park Stadium.