Confederación Sudamericana de Fútbol (CONMEBOL), the oldest continental confederation in the world and the governing body of football in South America, has announced a multi-year sponsorship renewal with the leading video game maker, Electronic Arts (EA) Sports.
As part of the new EA Sports FC brand environment, this collaboration will see EA Sports continue to be CONMEBOL’s sole sports video gaming partner and make sure South America’s highest-profile football championships will be shared with millions of fans worldwide.
• @EASPORTSFutbol continúa siendo el socio exclusivo de videojuegos deportivos de CONMEBOL.
— CONMEBOL.com (@CONMEBOL) June 7, 2023
• Incluirá el apoyo adicional a las iniciativas de fútbol base y el patrocinio de las competencias de Clubes de la CONMEBOL.#CreeEnGrande
Due to the licencing integration of internationally recognised CONMEBOL competitions like the CONMEBOL Libertadores, CONMEBOL Sudamericana, CONMEBOL Recopa, and CONMEBOL eLibertadores, both organisations will be able to provide supporters in the region with an unmatched football experience.
David Jackson, VP Brand, EA Sports FC, said, “Authenticity is at the very core of the EA Sports FC experience, and through our renewed partnership with CONMEBOL we can celebrate and elevate South American football on a global level. Our federation partners are key to building an innovative and evolving football platform for fans worldwide, and we are thrilled that CONMEBOL shares our vision for the future of football with EA Sports FC.”
EA Sports FC will continue to expand this community in conjunction with partners like CONMEBOL who share the same vision for a fan-first future of football. EA Sports has set the standard for interactive football for 30 years and created a worldwide football community of more than 150 million across numerous platforms.
Built on an inclusive and innovative platform, fans will continue to enjoy unmatched authenticity with access to more than 19,000 fully licenced players, 700 teams, and 30 leagues. This is made possible by the assistance of more than 300 global football partners, who will also enable additional growth into new markets for grassroots and women’s football.
Alejandro Domínguez, President of CONMEBOL, said, “We are very pleased with the renewal of our partnership with EA SPORTS, a company that shares our commitment to expanding and developing South American football. CONMEBOL is committed to searching for new and better resources that enrich the experience for millions of fans in our continent and the world with our tournaments and competitions. On this path, EA Sports is a uniquely valuable ally.”
By collaborating with the CONMEBOL Evolución programme, EA SPORTS’ EA Sports FC FUTURES platform will help grassroots football across the region. EA Sports is advancing its objective of fostering the expansion and development of football all over the world by supporting CONMEBOL Evolución.
By becoming the official real-world tournament sponsor of CONMEBOL Libertadores Femenina, EA Sports will also assist, elevate and advance women’s football and demonstrate its ongoing dedication to the game’s development at all levels.