The Primera División team, Club Universidad de Chile (La U) have announced a sponsorship deal with the global payment solutions company, AstroPay.
This new agreement will provide the team’s fans with a personalised payment experience. As part of the deal, the brand will also have its logo on the left side of the shorts for the remainder of the 2023 season.
¡Tenemos nuevo socio! 🤝 AstroPay, la billetera virtual que utilizan más de nueve millones de personas en el mundo y con presencia en más de 150 países, se suma al Romántico Viajero 🦉
— Universidad de Chile (@udechile) June 20, 2023
Revisa en la nota los detalles de esta nueva alianza ⬇️#VamosLaU🤘https://t.co/gCiJ4GxBxj
All La U supporters will have access to a new service in the form of a free debit card. The ‘Passion Card,’ as it is known, is available in both physical and digital formats, and it rewards fans with points for each purchase they make with it, which can then be traded for special interactions with the club.
“Whether purchasing match tickets, season passes, meet and greets with the club’s first-team squad, official merchandise, or other related products, AstroPay’s ambition is for the Passion Card to become the preferred payment method for millions of fans,” a statement by AstroPay read.
The La U developed the Passion Card, which features a ‘U’-inspired design that expresses every fan’s genuine devotion to the Chile club.
Carolina Gama, VP of Marketing, AstroPay, said, “We are proud of our partnership with Universidad de Chile, and it motivates us to continue our work in providing even more benefits to the club’s fans. We are the preferred payment method for those who truly love sports, offering a unique opportunity to take their passion to the next level through our Passion Card and Benefits Program. Our users are our inspiration to create services that further enrich their experiences. Both Universidad de Chile and AstroPay are excited about this collaboration, which combines AstroPay’s expertise in payment solutions with the passion of La U’s fans.”
On the other hand, the AstroPay brand will gain prominence as a result of a plethora of creative opportunities with La U. AstroPay will also be available as a payment mechanism on the football club’s website.
Ignacio Asenjo, General Manager of La U, said, “It’s very good news for our Club to expand our network of business partners. We are always looking for a way to innovate, to make a difference, and for this reason, AstroPay generated that interest in creating a distinctive alliance that, hopefully, will be maintained for a long time. It also makes us happy that through the use of AstroPay, our fans can also receive various benefits.”