Aditya Yadav, India’s latest badminton talent, who recently made the country proud by winning a gold medal at the Deaflympics 2021 in Brazil, will be sponsored by Clean Slate Foundation (CS) for the next two years.
The sponsorship involves offering her equipment such as racquets, shuttle sets, and kits, as well as arranging for specialised mentoring and nutritional needs.
CSF is the philanthropic arm of the leading entertainment production firm Clean Slate Filmz, which has produced films such as NH10, Pataal Lok, Bulbbul, and Mai.
Aditya, who was born in Gorakhpur, Uttar Pradesh, has had a speech and hearing impairment since birth. She began playing badminton at the age of three and has trained with her coach-father, Digvijay. Aditya was discovered by CS Foundation over a year ago, prior to her latest accomplishments and outstanding showing at the Brazil Deaflympics 2021, the firm said in a release on Friday.
In an online interaction, CS Foundation founding members Karnesh Ssharma, Col. Ajay Sharma, and Ashima Sharma stated that the immediate sponsorship will be for two years, however, they are open to extending it depending on the need.
Col. Ajay Sharma, said, “We will be sponsoring her sports kit, shoes, nutritional requirements, etc. At this moment she is trained by her father but we understand she will be needing advanced training with sports science backup as she progresses. We will also be supporting her in that.”
“I am absolutely elated and humbled to have this incredible support from the CS Foundation. There have certainly been times when basic amenities such as equipment has hindered my progress, but with their support, I believe nothing can hold me back from achieving my dreams. No girl should ever be held back from succeeding in life whether this is due to her financial status, health, or social background,” Aditya said in a release by CS Foundation.
Karnesh Ssharma, also the Founder of Clean Slate Filmz, commented, “We are absolutely thrilled to be working with Aaditya Yadav. Our mission at Clean Slate Filmz has always been to not just spotlight female empowerment, but to demonstrate it in letter and spirit. We have been yearning to make an impact beyond the screen, and with the launch of the CS Foundation, we are one step in turning this into reality.”
The founders of the CS Foundation have stated that they intend to sponsor more talented Indian female athletes in the future.
“We work in promoting girls and Clean Slate is promoting everything related to women in various fields like sports, education, research, etc,” said Ashima Sharma.
Clean Slate Filmz, which plans to open Clean Slate Studioz (Clean Slate), the world’s only Female-Forward Female-First original-content streaming service in 2023, became the principal partner of the Yorkshire Cricket Club and the women’s team Northern Diamonds in April. Clean Slate will also be the title sponsor at Yorkshire’s Headingley stadium, making it the first Indian company to have significant naming rights at a UK sporting venue.