Yorkshire CCC lands partnership with Clean Slate Studioz

The two-year partnership also includes Clean Slate having its name on the main pavilion.

The Yorkshire County Cricket Club have announced a multi-year partnership with an India-based global streaming platform, Clean Slate Studioz (Clean Slate).

In addition to becoming the Principal Partner of Yorkshire Cricket County Club and the women’s team Northern Diamonds, Clean Slate will be the title sponsor at Yorkshire’s Headingley ground, making it the first Indian company with significant naming rights at a UK sporting venue.

The new two-year partnership agreement also includes Clean Slate to have their name on the main pavilion and branding on the outside of the East Stand at Headingley which also happens to be the main entrance to the ground. Along with this, the company will also have its logo on the official playing jersey and training wear of Northern Diamonds. Moreover, the firm will also have pitch branding for all non-televised games that are streamed.

Clean Slate has a core objective for equality as an Indian-based entertainment company and the world’s only female-forward, female-first original-content streaming platform set to launch globally in 2023. It sees cricket as a means for Headingley to drive inclusivity, diversity, and engagement, both as a sporting venue and as the heart of a sporting community.

Karnesh Ssharma, Clean Slate Filmz and Clean Slate Founder, said, “We’re incredibly proud to partner with Yorkshire and to be the first Indian company to have their name prominently featured within a UK sports ground. Clean Slate puts inclusivity and diversity at the fore of its entertainment roster, and we truly believe that our entertainment vision and values align with that of Yorkshire County Cricket Club moving forward. Our ambition is to help make the Headingley venue a beacon for equality and inclusivity in Yorkshire and the sport in general. We are looking forward to a great partnership with the club.”

Amreesh A. Chandra, Co-Founder of Clean Slate Filmz, commented, “With India and the UK being at the cusp of drafting a historic trade and business relationship, the partnership between YCCC and Clean Slate reflects the vision of the two governments. The partnership also reflects India’s leadership and global vision during its 75th anniversary of independence. We believe we are acting as a catalyst for increased sports venue sponsorship in the UK by Indian companies, to strive for the level of success enjoyed by the Middle East in the recent decade.”

Lord Patel, Chairman of Yorkshire County Cricket Club, said, “This new partnership – with a vibrant Indian brand that knows how to entertain diverse communities – is an exciting step for Yorkshire. Our proud Club has a great future, welcoming everyone into our ground and this game and our new partners are champions of inclusivity, diversity, and equity. We are excited to have this new and ground-breaking partnership and to see the commitment to the women’s game. As this relationship develops, it will bring further opportunities to our members, our communities and our teams and we are excited and energised by having Clean Slate alongside us.”

Darren Gough, Managing Director of Cricket and former captain, mentioned, “Headingley has always been ground like no other and we welcome Clean Slate into our home. As a proud Yorkshire captain and an England international, I’ve seen and felt first-hand the incredible atmosphere on our ground. So I’m looking forward to seeing how the creativity, experience and values that Clean Slate brings can take us forward, on and off the pitch, from the first day of this season.”

Recently, the Yorkshire County Cricket Club also roped in Kukri Sports as the club’s official kit supplier until at least 2025.

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