Chicago Red Stars have announced a new sponsorship deal with the Canadian multinational banking and financial services corporation, CIBC. Following this deal, the premier Chicago bank will become the club’s front-of-jersey partner.
CIBC will also be the official bank of Chicago Red Stars and the CRS Cares Foundation as part of a multi-year agreement. Although CIBC will receive a full package of marketing assets, the partnership’s focus will be on front-of-jersey brand placement.
Furthermore, the Red Stars and CIBC will collaborate closely on the development of several CRS Cares Foundation initiatives and programmes to expand on the existing good work that CIBC does in the Chicagoland community.
The club will wear CIBC logo on its jersey for the first time on April 30 when it hosts its regular-season home opener.
The Red Stars’ partnership with CIBC is the latest in a string of collaborations with the Chicago-based organisations such as United Airlines and Powering Chicago, demonstrating the club’s loyalty to establishing itself in the city’s sports and business scenario.
With 11 million personal banking, business, public sector, and institutional clients, CIBC is a leading North American financial institution. CIBC provides a comprehensive range of advice, solutions, and services in the United States, Canada, and around the world.
Vicky Lynch, the Red Stars’ Chief Business Officer, said, “This partnership with CIBC is truly transformational for the Red Stars organization. It will accelerate the already strong commercial growth of the club and allow us to lean into a best-in-class brand like CIBC, as we continue to elevate the Red Stars brand in Chicago. We cannot wait to see the CIBC logo on the front of the Red Stars kit.”
Michael G. Capatides, Senior Executive Vice President and Group Head, US Region, commented, “CIBC is thrilled to support the growth of women’s professional soccer as one of the Chicago Red Stars’ leading sponsors. This partnership validates CIBC’s commitment to inclusion, gender balance and equality within our bank and communities and supporting the ambitions of future players and fans is something we are very proud to do.”