The Major League Soccer (MLS) team, Chicago Fire FC have announced a multi-year partnership with the online car retailer, Carvana.
Following the deal, Carvana has been named the official online auto retailer and front-of-kit sponsor of Chicago Fire.
Chicago Fire FC is proud to announce @Carvana as our new front of kit sponsor!#cf97 | #VamosFire
— Chicago Fire FC (@ChicagoFire) December 12, 2023
Through this agreement, the brand of the company will be visible on the front side of the Chicago Fire First Team, MLS Next Pro (Chicago Fire II), and Chicago Fire Academy home and away jerseys for all pre-season, regular season, and post-season games.
Carvana will be incorporated into community outreach programs and the Chicago Fire Youth Soccer Club (CFYSC) as part of the partnership.
Additionally, Carvana will take on the role of presenting sponsor for Chicago Fire Discovery Centres, a talent-spotting platform designed to expand on the club’s current scouting network and offer new avenues for players—particularly those who don’t pay to play—to be considered for admission to the Chicago Fire Academy.
Joe Mansueto, Owner and Chairman, Chicago Fire Football Club, said, “We’re very pleased to welcome Carvana to the Club as our Front of Kit Partner. Carvana is an innovative company that has changed the automotive industry, and we’re excited to launch this partnership and to explore creative and unique ways to fully integrate our brands to best service our wonderful fans and the greater Chicago community. We’re thankful that Carvana has chosen to partner with the Fire and will work with us to positively impact our local community and help grow the beautiful game through support of the Club’s youth programming through Chicago Fire Youth Soccer and Chicago Fire Foundation programming.”
Ryan Keeton, Carvana Co-Founder and Chief Brand Officer, said, “Carvana is excited to partner with the Chicago Fire FC because it’s a team with a rich history in the MLS and is doing great things both on and off the field. Carvana has served Illinois customers for almost a decade and this new partnership underscores our commitment to the Chicagoland area. We can’t wait to kick things off and look forward to connecting local fans to the team and the game they love.”
Dave Baldwin, President of Business Operations, stated, “Chicago Fire FC is thrilled to be bringing on Carvana as a premier partner. Front of kit sponsors are one of the most important partnerships for a Club in the sport of soccer, and the Fire couldn’t be happier to welcome Carvana to the team and to proudly wear their logo across the front of our jerseys for the coming seasons. Carvana’s incredible support will allow us to continue to invest in the Club, both on and off the pitch.”