The Premier League (PL) team, Chelsea FC have signed the dotted lines with the American sports tech company, Infinite Athlete.
Following the deal, the American brand has been named the principal partner of the Blues for the current 2023-24 season.
Through this lucrative deal, the logo of the entity will be featured on the front of both the men’s and women’s team playing kits.
The collaboration will be assisting both bodies to redevelop new products that will place the most effective technology available in sports, and provide it to football fans and athletes all over the world.
The unit also used the brand’s artificial intelligence (AI) Match View X (MVX) technology to help fans have customisable broadcasts and fan engagement chances on the club’s official app.
Chelsea FC Chief Executive Officer, Chris Jurasek, said, “From the outset, it was clear the potential Infinite Athlete has in leveraging technology to unlock competitive advantage and to enhance the fan experience. We have a like-minded partner in Infinite Athlete. The speed at which our relationship has grown, alongside the evolution of Infinite Athlete’s business, made this an obvious extension to our partnership”.
He further said, “Infinite Athlete has the potential to revolutionise the world of football and global sports, particularly when it comes to fans wanting to consume more match and player data and control their own viewing experience, while also providing players and coaches with insights and analytics that can help with player performance, health and safety”.
Charlie Ebersol, Co-founder and CEO, Tempus Ex Machina and Infinite Athlete, expressed, “Since the beginning of this year, we have established a fantastic partnership with Chelsea FC, launching MVX in just a few months, and strategizing on how we can properly serve Chelsea fans, players, the coaching staff and more with our proprietary technology. Debuting our new global entity – Infinite Athlete, to the world on football’s premier global stage, and on the front of the legendary Chelsea FC kit is a great honour and we are humbled by the opportunity to be able to continue this journey alongside the best in the world.”
Before this development, the London-based unit added brands such as Hilton, Oman Air, TMGM, and, The St.James to its esteemed sponsorship case.
Founded in 2003, after the merger of Tempus Ex Machina and Biocore, LLC, Infinite Athlete is a sports tech entity that aims to develop a single technological foundation across all sports, where innovative sports technology can be built.
The Stamford Bridge-based club is currently standing in the eleventh rank of the current league table. Till now, they have obtained eight points with two wins and three losses under their belt. The five-time winners of the English top flight have defeated Fulham FC by 2-0 in their most recent encounter.