Centuary Mattress, India’s sleep specialist for over three decades, has launched a new advertising campaign, with the brand ambassador, Sania Mirza focusing on the wedding season.
Sania Mirza is highlighting a reasonably priced, long-lasting, and highly customizable range of sleepable mattresses from Centuary in the campaign, which is aimed at the younger generation and the elderly.
The TV commercial starring Sania depicts how millennials face challenges falling asleep at night due to their constant browsing on social media as they stay glued to their phones. Likewise, the elderly have difficulty sleeping due to exhaustion. Centuary Sleepables mattresses offer the necessary comfort and durability to sleep quickly.
The advertising also emphasises that Sleepables mattresses are delivered in a box. A hybrid memory foam pocket spring mattress, a bonnell spring mattress, and an ortho memory foam mattress are among the items in the selection. People can purchase long-lasting and customizable mattresses from Centuary Mattress or any other leading marketplace. People can specify their preferred mattress size, which will be vacuum-packed in a box and delivered to their homes.
Malani, Executive Director, Centuary Mattress, said, “The latest campaign with Sania Mirza is a fun take on the sleeping habits of millennials in the form of a musical; with Sania highlighting the importance of prioritizing sleep on a good certified mattress. Sleeables by Centuary comes with up to 10 years of warranty and CertiPUR – US certified foam and is available exclusively across leading online platforms.”
Richa Puri, Associate Vice President, Client Servicing, PAD Agency, said, “Our brand ambassador Sania Mirza understands the importance of good sleep to achieve great health and how it can be a source of positive energy for millennials to achieve their goals. We are delighted to have her as the force of motivation for the upcoming generation in this new campaign.”