The mobile platform for short-form live sports, Buzzer, has announced a new multi-year partnership renewal with the National Basketball Association (NBA) and Women’s National Basketball Association (WNBA).
With the renewal announcement, the platform will proceed to circulate the NBA League Pass and WNBA League Pass live out-of-market game subscription services.
Beginning with the first night of NBA League Pass games, Buzzer will strive to provide fans with exposure to basketball action through customised alerts tailored to their preferences, such as players, teams, and bets.
The platform will permit enthusiasts to purchase multiple partial-game services as part of the tournament’s dedication to creativity and striving to achieve younger audiences.
Besides this, viewers can enjoy live NBA and WNBA League Pass games via ‘easy and accessible’ micropayments, in addition to being presented with new preference suggestions all across the platform.
Bo Han, Founder and CEO of Buzzer, said, “Our renewal with the NBA and WNBA builds off last season’s success in reaching younger generation fans who opt for shorter-form content and tend to be more player-centric. Our average user is 25 years old, which demonstrates how our platform can drive new, younger audiences, engagement and revenue to leagues while also complementing distribution platforms.
“Buzzer reduces friction and makes it easier to watch live NBA and WNBA League Pass games by providing access to Moments via microtransactions and now also with redeemable credits at an equivalent price point across the platform. We will continue to build products that deepen the fan experience and expand as a multi-sport, aggregated platform.”