The Women’s National Basketball Association (WNBA) team, Connecticut Sun have announced the continuation of the partnership with the American multinational corporation and technology company, Microsoft.
This marks the second year of collaboration between the two organizations.
The renewal focuses on supporting the Sun Academy, a program dedicated to providing young athletes in New England with a unique blend of basketball training and STEM (Science, Technology, Engineering, and Math) education. Microsoft will directly contribute to the program by supplying devices for the clinics and sponsoring activities that integrate STEM principles into the curriculum.
Furthermore, the partnership extends to showcasing the impact of technology in professional basketball. The WNBA team plans to feature a “Day in the Life” segment highlighting how its Basketball and Business Intelligence Analyst utilizes Microsoft products to empower the organization.
Additionally, the software giant will also serve as a supporting sponsor for the Sun’s game held in Boston on August 20, 2024.
Amy Sorokas, Director of Strategic Partnerships at Microsoft, said, “We are excited to partner with the Connecticut Sun for another season. Bringing their passion for basketball to science, technology, engineering, and math, we are partnering with the Sun to add STEM activities to the Sun Academy and provide other opportunities to learn more about how STEM comes to life in the game.”
Morgan Tuck, Connecticut Sun Director of Franchise Development and Assistant General Manager, said, “We are thrilled to be working with Microsoft for a second season. Their commitment to education, analytical performance and community engagement match up very well with Connecticut Sun interests and values, and we admire their mission to foster and empower the next generation of well-rounded young women in athletics and STEM fields.”
Microsoft, a leading American tech company founded in 1975 by Bill Gates and Paul Allen, is headquartered in Redmond, Washington. The tech leader is most famous for the Windows operating system and Microsoft Office productivity suite. Beyond software, Microsoft also produces Xbox consoles and Surface computers and has ventures in cloud computing and artificial intelligence.
The WNBA draft takes place on April 16 at 5:00 am IST, followed by the season opener on May 15. Connecticut Sun start their season against Indiana Fever on the same day at 5:30 am IST.