The Premier League club Burnley has come up with a great initiative to show their support for World Alzheimer’s Day. The club will be featuring the Alzheimer’s Society sponsorship instead of its regular title sponsor Spreadex in the front of their jersey in the Carabao Cup match against Rochdale on Tuesday.
Moreover, the club has come up with another great social work initiative with Spreadex. The club recently launched their third kit and have promised to donate £5 to the Alzheimer’s Society for every jersey sold. The £5 amount will be generously offered by Spreadex.
Another important initiative taken by Spreadex is to donate £1 for social work under Burnley for every bet placed with them in the Carabao Cup fixture. Burnley has also started a new campaign called the #MyTurfMemories campaign for people with dementia to reminisce about their memories associated with the club. The club is helpful towards Alzheimer’s Society’s Sport United Against Dementia campaign and hopes to raise funds for research.
“We’re delighted that we are able to highlight such a valuable cause through the front of shirt and would like to thank Spreadex for making this possible. For many of us, this is a cause close to our hearts, and as a club we are looking forward to working closely with Alzheimer’s Society over the coming year on some great initiatives,” said said Ella Cummins, Head of Commercial Partnerships at Burnley.
“We will also be creating a raffle for the match-worn shirts and warmup t-shirts following the game with all money raised from the £5 raffle ticket going to support Alzheimer’s Society. We’re hopeful that through the third kit sales and the raffle, we will be able to raise a significant sum for the charity, supporting the invaluable work they do for those living with dementia.”
“We can’t thank Burnley FC enough for giving us this platform to have our logo front and centre on such a special day for us at Alzheimer’s Society, as well as generously donating proceeds of the third kit to our vital work,” said Alex Hyde-Smith, Director of Fundraising at Alzheimer’s Society.
“The last two years have been really tough for people affected by dementia but thanks to the generosity of Burnley FC, we can raise crucial funds and awareness of dementia and the support available, so no-one has to face dementia alone.“