The Premier League (PL) outfit, Burnley FC have inked a sponsorship deal with an online fitness platform, GoE Wellness.
As part of the deal, the brand has been named the club’s official wellness partner.
The organisation was founded to make a difference and offer a complete wellness experience, such as the well-being of the environment. This also includes a holistic approach to health and well-being. Products and online programs are mainly centered on their four main wellness pillars: Active, Rest, Nutrition, and Beauty. They provide people with the skills, strategies, and activities they need to better their wellness journeys.
Moreover, GoE Wellness will also assist the players, personnel, and supporters. As a partner, the firm will receive exposure at Turf Moor on matchdays via in-stadia advertising and will provide unique activations for spectators within the stadium during the 2023/24 season.
The GoE well-being alliance seeks to enhance the overall health, recuperation, and performance of players, ensuring long-term success at the club. Further, it also includes a wide range of resources to help achieve the perfect balance in life, from online workshops and nutritious and tasty recipes to healthy and natural items.
Burnley FC, Head of Commercial, Marcus Mellor, said, “We are very pleased to welcome GoE Wellness to Burnley FC as our Official Wellness Partner. It’s exciting to team up with such an innovative company to harness the power of sport and commit to helping our staff, players, and fans live healthier lives. The partnership will help us benefit from GoE Wellness’ comprehensive approach to health and well-being, helping us to make sustainable changes and provide a vital contribution to our achievements both on and off the pitch.”
GoE Wellness, Co-Founder, Ross Farrow, said, “We are incredibly proud to partner with Burnley FC as their Official Wellness Partner. At GoE Wellness, we strive to make a difference in people’s lives by providing a holistic, small-steps approach to health and well-being. This collaboration allows us to extend our mission and support not only the players and staff but also the dedicated fans and community of Burnley.
“This partnership represents the start of a journey toward wellness excellence, and we are excited about the possibilities it holds. Together, we will create a legacy of well-being that pushes boundaries and contributes to a healthier, happier, and more successful future for all.”
The club also inked sponsorship deals with Sports Interactive’s Football Manager, Soccer Supplement, Omnia Group Services, BK8 and W88 ahead of the 2023–24 season.
The team will make its English top-flight return on August 12 against the defending champions Manchester City. After winning the EFL Championship in 2022-23, the Clarets will look to cement their place in England’s premium football competition.